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Formaboots is a story of passion for two wheels, of uncompromising quality and constant innovation. The company develops in the technical footwear district of Montebelluna and deals with the creation and development of motorcycle footwear that allows motorcyclists to live their passion safely and with maximum comfort.
PASSION, QUALITY, INNOVATION,
PASSION, QUALITY, INNOVATION,
PASSION, QUALITY, INNOVATION,
PASSION, QUALITY, INNOVATION,
PASSION, QUALITY, INNOVATION,
PASSION, QUALITY, INNOVATION,
1999
Forma is born.
2001
Forma launches its iconic ADVENTURE Dry model, leader in the adventure riding segment.
2010
Forma consolidates its position within the international market, becoming one of the most appreciated and well-known motorcycle boot brands in the world.
2019
First historic victory in MotoGP thanks to Danilo Petrucci.
2020
Formaboots confirms the positive results in both the road and off-road sectors. Brad Freeman (EnduroGP), Aleix Espargaró (MotoGP) and Fermin Aldeguer (Moto2).
2024
Formaboots SpA is born and the brand becomes part of the Sunino Group.
1999 | Formaboots is born
The history of the Formaboots brand begins in 1999 and, right from the start, stands out for its attention to quality and innovation, through an in-depth study of the models, cutting-edge technologies and the use of high-quality materials.
The goal: to create products capable of satisfying the demands of the most demanding motorcyclists.
2001 | The birth of ADVENTURE Dry
In 2001 the iconic and innovative ADVENTURE Dry model was developed. Born as a "quad" boot, thanks to its characteristics such as comfort and safety, it will soon become the market leader in the Adventure Riding segment.
2010 | Consolidation in the international market
Forma consolidates its position within the international market, becoming one of the most appreciated and well-known motorcycle footwear brands in the world.
The Company expands its range of products, developing boots and shoes for each market segment, from tourism to off-road, from racing to urban, collaborating with the best riders to test and perfect its models.
2019 | The first victory in MotoGP
2019 represents a very important year for the brand. On the twentieth anniversary of its foundation, Forma conquered the first motogp win. This happen at Italian GP in Mugello with Danilo Petrucci.
2020 | The sporting results continue
Formaboots confirms the positive results in both road and off-road. In 2021 the brand wins the EnduroGP with Brad Freeman; in 2022 Aleix Espargaró is fourth in the final MotoGP standings; while 2023 sees the best placing in Moto2 thanks to Fermin Aldeguer's third position in the standings.
2024 | The passion continues
2024 is a turning point: the Company becomes part of the Sunino Group, an industrial group with strong Italian roots but a broad international scope, and continues to look to the future with enthusiasm and determination, with the aim of continuing to be a point of reference in the world of two wheels.
With its passion, its attention to quality and its constant pursuit of innovation and the highest safety standards, Formaboots is committed to continuing to offer motorcyclists around the world excellent products for their adventures.
For us, working with a brand like formaBOOTS is a source of great pride. our goal is to satisfy all the needs of two-wheel enthusiasts.
laura sunino, CEO of sunino group
francesco gilardino, cfo sunino group
Formaboots SpA is based in Altivole (Treviso), in the heart of the Venetian footwear district where most of the companies producing motorcycle boots are located.
The brand is distributed in more than 75 countries around the world. The collections are conceived, designed and developed in Italy. The entire range has passed the tests for CE EN 13634:2017 approval.
